4 Helpful Marketing Tips For Entrepreneurs

Helpful tips for entreprenuras to market their services

Whether you have an online business selling your own products or a side hustle you want to make more profitable, this article is going to help you level up your marketing game.

To begin, it’s essential that you have a strong marketing strategy. Without marketing, nobody will know who you are and you’ll struggle to get your products, services or brand in front of an audience.

Marketing is key to driving revenue so I’m going to help you out and give you four tips to apply to your strategy. It’s easy to overlook advertising and marketing when you are building a business online.

You could build the best product or offer 5-star service, but it won’t matter if you don’t nail your online marketing for your business. Successful entrepreneurs spend 80% of their time on marketing efforts and 20% on creating their products. 

For many of those starting out, those numbers are reversed with only 20% of your time focused on promotion and the other 80% on no-stop creation. I know I used to be there myself.

Let’s break down the best marketing tips for entrepreneurs who are starting out and may not have the marketing know-how at the moment. I don’t want to see all the hard work you put into your product be for nothing.

So let’s get into it, here are some great marketing tips for social media:

Clear On Change

The first tip is that your marketing has to involve change. You want to clearly demonstrate to your audience what change your product or service is bringing to the table.

Everyone is looking for change even if they don’t know it. It could be that someone wants to be more wealthy, be healthier, look better, or travel more. So your marketing should tap into this need and clearly explain how you can help.

When you are developing your marketing strategy ask yourself this question:

What is it that you are helping people change?

This will help you develop your strategy and give customers a clear idea of what it is your product can do for them. Marketing for entrepreneurs centers around this principle of change no matter how you choose to approach your customers.

It doesn’t matter if it is on Facebook, Instagram, through ads, podcasts, or videos. Your marketing needs to be crystal clear on what difference it’s going to make in your customer’s life.

Lead with how your product can help people to get them interested, otherwise, your marketing may not be as effective.

New and Relevant

Prioritize bringing new information to your audience through your marketing. Use current trends to your advantage and keep your marketing content relevant. Trending topics can be identified through Google Trends, Twitter, and news outlets.

Marketing for online businesses is a fluid thing and trends can be an effective way to connect with people. Keep up to date with what’s happening in your industry and display that.

People will identify you as an authority figure in your niche.

If you’re in the tech niche you can leverage new and emerging technologies in your marketing. For those who are in the travel niche, give your audience new advice and travel hacks that can save them money.

Sign up for Google Trends and you can set up alerts that will be emailed to you about your niche, or any other topic you are interested in.

This is a real-time saver that will allow you to focus more on promoting your business in an effective way.

Be Different

You need your marketing to clearly explain why someone should be buying from you instead of someone else. What makes your product different? What makes it better?

People everyday are looking for reasons to and not to buy from you. So it is your job to convince them that your product is the better choice. Your marketing is likely to be the first time a potential customer discovers you and your brand.

Effective marketing should convince customers to invest in you.

People tend to buy from brands they know and like. You need to make it clear in your marketing what is different about you and the product you’re offering. Here’s a little exercise for you to do: 

1.Take a few minutes and make a list of 5-10 competitors who are similar to you and are in your space.

2. Write down three traits that make you different from your competition.

Use these traits to your advantage and make them abundantly clear in your online marketing for your business.

Functional

The last of my marketing tips for social media is to make sure your marketing is functional. Try your best not to pad your marketing with false promises, clickbait titles, and fluff – consumers are savvy and can see right through that stuff.

Your marketing needs to be tangible, give people something that they can work with. Provide your consumers with value that they can take away and use to accomplish something right now.

The sooner the better! One of the best kinds of content are those that teach people how to do something they wish they knew how to do.

By becoming the resource that provides that answer, this can help you create loyalty with your customers and keep your brand in the forefront of their minds.

So here’s another question I want you to ask yourself when you are creating your marketing strategy:

What is my viewer gaining from watching my marketing?

The answer to this question will help you create a powerful and effective piece of marketing. You’ll earn a position of authority with your audience and develop brand loyalty.

If you just create fluff content or send spammy emails all day that don’t deliver true value, then you will quickly earn a poor reputation and your bank account will follow right after it.

Marketing for online businesses should always contain real value for your potential prospects to help guide them towards becoming more interested in the products and services you offer.

Conclusion

Use these 4 tips for marketing for entrepreneurs and level up your strategy today. At the end of the day, marketing is a game of trial and error.

Keep reviewing your marketing and evaluate what is working and what is not. Repeat things that generate a good response and turn off others that aren’t performing. Every platform that you market on should have tools for you to use and gauge how well you are doing from an engagement and attention perspective.

If there is a particular campaign or ad that is performing well you can use that as inspiration for future ads.

Don’t waste time on ads and other pieces of content that aren’t converting the way you want them to.

Online marketing for your business should also stay up to date with relevant trends. Keep your marketing focused on what you can do for your customers and how you are different.

Marketing yourself online should provide your audience with functional, tangible information that should help them get closer to their goals.

Ultimately, building a strong marketing strategy to increase engagement, sales, and brand loyalty is the key to winning this online business game. 

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