By applying these simple tips, you will master how to get more Instagram followers.
Do you ever wonder how your favorite influencers get more Instagram followers?
It is quite simple considering how Instagram works.
Instagram is one of the best places to build a personal brand, grow your following and then monetize that following.
Moreover, with Instagram, you can literally see your business flourish using the right tools/skills.
I will be sharing with you 4 tips on how to grow your Instagram audience fast and free.
So, let’s get into it.
How to Get More Instagram Followers
1. Your Bio on Instagram
Firstly, your bio is your introduction to the world.
It could be a statement, a quote, a word, a description, something to give an idea of you who are and what you do.
If your bio isn’t interesting enough, chances are people wouldn’t want to know more about you or your products.
Also, if you do not have a bio by now, then you definitely want to rectify that.
So, not having a bio is a NO, but having an uninteresting bio or a bio with the wrong information is also a NO!
In that same light, what should you include in your bio?
You want to put in:
Who you are,
What you do,
How your audience will benefit from you and
A call to action (CTA).
Who are you?
What are you all about?
Specifically, if someone was to ask you to describe yourself in a sentence, what would you say?
A lot of people try to be cute when writing stuff in their bio and there is nothing wrong with that.
But if you are trying to make money online, then you have to be bold.
Like, use specific words, words that will push people to be curious about you.
Sell yourself and be intentional with your words.
What you do.
You could be a comedian but there are different types of comedians out there.
You could be a coach but there are a thousand other coaches out there.
It’s not just about stating facts but about being very specific.
If you are a coach, what type of coach are you?
What are you offering that is different from others?
And by being creative and intentional, you will attract people’s curiosity.
How can your audience benefit from you?
This is probably the most important part of your bio.
How will your audience gain from you?
What is it that you have to offer?
The only thing people care about is what’s in it for them.
They do not care how your Instagram looks, how pretty it may be but what they can gain.
What is important to your followers is what you are going to do for them.
So you want to share in a clear and concise way what it is you have to offer.
One of the phrases you can use is:
“I help people reach their business goals by *insert what you offer*” or
“I offer courses on how to market yourself”
This enables you to be precise so when people come to your page, they know who you are and what you are offering.
People are not going to do anything unless you tell them what to do.
For example, if you want them to buy your products, then you have to invite them into buying.
If you want them to follow you, then to have to tell them to follow you for more tips.
What do you want them to do while they are on your page?
Be it downloading a PDF, joining your plan, or visiting your website, you have to let them know.
In all, all these tactics have to be used in order for your bio to be complete and effective.
2. Quality Content:
After people have an idea of who you are, what you do, how your page will benefit them, and a CTA, the next step is content.
Content is KING of strategies on how to get more Instagram followers.
It may be the second if not the first element people will watch out for when they come to your page.
If you don’t produce content, why will people want to follow you?
Basically, you should be putting out content consistently especially if you are just starting.
Make yourself seen. Show people how consistent you are.
By all means, posting once a day should be the minimum.
Twice or more if you have the possibility.
That way, you create traffic and you give the opportunity for more people to follow you.
Moreover, there is no point in posting content that isn’t of quality.
Content is important, but quality content is what will separate you from the others.
In addition, the main reason why content is important is that it creates your personal brand.
People will identify your content with who you are.
Your personal brand will speak for itself more than words would.
That is why it is important to produce content that reflects who you are and what you stand for.
There are two types of content you want to be creating for your personal brand:
Broad content and expertise content.
This is content that lets people into your daily life like:
Your thoughts, motivation, lifestyle, your daily activities, behind the scenes, etc.
It could be regular content of things outside of what you do professionally.
You can share more of your personality, hobbies, and your family if you like.
This is just to avoid it being too serious and closed-minded.
This is content that is specific about your business, products, services, etc.
You need a balance of both because too much of one without the other makes your page boring.
having both makes people associate you with your products while getting to know you on a more personal level.
Other amazing tools I recommend while creating content for Instagram are IGTV and Instagram Live.
One fascinating aspect of Instagram is that after you have done an Instagram Live, you can change it into an IGTV.
This way, people can come back and watch what you said without it disappearing.
And applying all these tips in content creation will grow more Instagram followers.
You will also be using Instagram to grow your business and make a profit with what you are doing.
Ultimately, what you want to achieve is a personal brand that represents you fully.
That way, even if you wish to branch into doing something else, your solid personal brand is already there to help you.
For instance, let’s look at Gary Vee.
We all know he is an entrepreneur, motivation speaker but he recently created a shoe that sold out instantly.
Why? Because he built a personal brand around him where people know he can be trusted and they know the value he adds.
That is the type of influence you want to have.
Now that you have done all the work into creating your bio and content, you need to start finding your audience.
Or better yet, how can they find you?
Hashtags are the KEY on how to get more Instagram followers.
There are about 30 hashtags you can use for a post and you want to maximize your chances by using all 30.
Also, while writing your hashtags, you want to include ‘very popular’ and ‘Not so popular’ in there.
For example, you want to use the hashtag Travel.
By default, #travel will have the highest amount of views (maybe 3 billion).
You might think using this hashtag will give you more chances of being seen.
But truth is, you might just find yourself being lost in that sea of many people using the same hashtag.
So, of course, you want to shoot your shot by using the hashtag #Travel.
But you also want to use those hashtags that are not so popular so your chances of being seen are better.
For instance, #mytravel or #travellifestyle.
And you may be tempted to ask me “Gabe, how do I find the best hashtags?”
Well, it’s simple. Go to the site besthashtags.com and in the search box, type in a hashtag you want to use.
If you take #travel, it will give you the best hashtags to use so your video will gain in popularity.
Once you get all the best hashtags, you want to switch them from time to time.
Do not use the same hashtags over and over again.
That way, you allow different people to find you, hence growing your Instagram followers.
Also, by switching hashtags, you are able to know which ones bring in more views than others.
And last but not the least, let’s get into the last point on how to get more Instagram followers.
4. Awareness Strategy (the secret sauce to getting more Instagram followers)
This is the secret that is really going to help you build organically on Instagram.
A lot of people don’t know about this.
They think if they post a lot, have a great bio, and use the best hashtags, they are guaranteed success.
But the truth is, without an awareness strategy, your Instagram account isn’t complete.
You need a strategy so people won’t find you by chance, but by force.
That is why you want to position yourself in such a way that people will easily find you.
What is Awareness Strategy?
You can’t get something for nothing.
That is, if you want something, then you have to give something.
It’s a give-and-take situation.
So basically, if you want attention or followers, then you have to give attention first.
For example, let’s think of two store owners selling side by side.
The first owner just sits in his store and waits for people to come in and buy from him.
Since it is a busy street, he will definitely get a few customers even if they just pass by curiosity.
Now, store owner number 2, doesn’t just sit in his store and waits for people to come in.
He goes outside and starts sharing flyers and encouraging people to visit his store.
he is advertising his store and marketing at the same time.
If he shares the flyers to let’s say 1000 people and just 10% come to visit, that is way more than store owner number 1 who did nothing.
The same applies to you and your Instagram page.
You have to talk about your page/business for people to even notice you and come check you out.
How do you go about it?
Take 10-15 minutes every day to find competitors and people who create or offer similar products to you.
When you do find them, you want to tap into their audience.
Because if they follow them, with the right strategy, they will follow you too.
If your competitors are doing the same thing as you, then their audience might be interested in you too.
When you find that audience, you want to follow them, like, and comment on their posts.
That audience you just found is your targeted audience and you want people who are real and truly interested in what you do.
So, when you start liking and commenting on their posts, they will get a notification and definitely be interested in who is liking their page.
And if your content is good, you might just get yourself new followers.
But don’t be disappointed because not everyone will follow you.
Maybe 20-30% will do and that is still a good percentage.
How to get more Instagram followers
Growing your Instagram following could sound like a chore, but with the right tips, you will find it very fruitful.
Write a great bio by putting in who you are, what you do, how you can help people, and a call to action.
Then you want to create quality content that sets you apart.
Consecutively, while putting out that’s content you want to use the right hashtags to attract new people.
And finally, you need to be strategic about putting yourself out there.
Find your competitors, target their audience, follow, like and comments on their posts.
And let your magic be felt once they visit your page.
You don’t want to be like the first owner who doesn’t do anything and simply sits in his store.
You want to do what needs to be done to attract the right people to your page.
Moreover, remember that building an audience doesn’t happen overnight.
it will take time and the more you build, the more it gets easier.
Once you reach that 2-3000 followers, it gets easier getting more people to your page.
Because others will start talking about you, Instagram will start noticing you.
So, stay consistent, apply these hacks and watch your page grow exponentially.