Best Digital Marketing Tactics

Best Digital Marketing Tactics For Business Owners

Ever since the dot com boom in the late 90s the internet has grown into a vast entity that practically dictates our daily lives today.

Just take a second and look around.

Whether you are sitting in a Starbucks enjoying a cold Frappuccino or on the subway heading to work for the day.

It won’t take long to realize that almost everybody who is directly surrounding you is currently on their phone or is about to take theirs out.

The digital world has completely consumed our attention and has transformed effective human face-to-face interaction into tweets and likes.

People go into the World Wide Web for three main reasons:  

  • To be entertained
  • To find information
  • To buy something
The fact of the matter is the Internet, whether you like it or not, is not going ANYWHERE.  This can be exciting news for people who recognize, embrace it and decide to not be left behind in the technological Stone Age.    Unfortunately, people who ignore the clear signs of change will be forced to deal with less than ideal circumstances.  The days of opening up shop in a local store and growing a financial stable and lucrative business are slowly fading away and are being swallowed by the Amazons and Facebooks of the new world.  Businesses that are thriving today have embraced this world of change and are much better positioned to be successful in an ever-changing market.  If you ever want to build a successful business online like some of the top income earners do, learning how to market your business effectively is a must.  Most importantly, you have to find and adopt the best digital marketing tactics that will be most suitable with your particular business and revenue goals.    The simple secret to growing a large business and easily run it without becoming overwhelmed is automation.  Now don’t get me wrong; it is still going to require some work from your end. But there is a big difference between working hard and getting results.  Abraham Lincoln once said, “If you gave me 6 hours to cut down a tree I would spend the first 4 sharpening my axe”.  The following  five strategies are the best digital marketing tactics that will serve as your newly sharpened axe.  So without further ado, lets go cut down a big ole money tree.

The fact of the matter is the Internet, whether you like it or not, is not going ANYWHERE.

This can be exciting news for people who recognize, embrace it and decide to not be left behind in the technological Stone Age.  

Unfortunately, people who ignore the clear signs of change will be forced to deal with less than ideal circumstances.

The days of opening up shop in a local store and growing a financial stable and lucrative business are slowly fading away and are being swallowed by the Amazons and Facebooks of the new world.

Businesses that are thriving today have embraced this world of change and are much better positioned to be successful in an ever-changing market.

If you ever want to build a successful business online like some of the top income earners do, learning how to market your business effectively is a must.

Most importantly, you have to find and adopt the best digital marketing tactics that will be most suitable with your particular business and revenue goals.  

The simple secret to growing a large business and easily run it without becoming overwhelmed is automation.

Now don’t get me wrong; it is still going to require some work from your end. But there is a big difference between working hard and getting results.

Abraham Lincoln once said, “If you gave me 6 hours to cut down a tree I would spend the first 4 sharpening my axe”.

The following  five strategies are the best digital marketing tactics that will serve as your newly sharpened axe.

So without further ado, lets go cut down a big ole money tree.  

Get An Optimized Blog 

 When transitioning or building an online presence for your business there are only two things you truly own.

1) Your email list.

2) Your blog

Think of a blog as your personal real estate online.

It’s a virtual storefront where your customers can come hang out, see what you are all about, and buy your stuff.

Having a blog is one of the best digital marketing tactics for creating a profitable business online.

Not only does it allow you to become an authority, but it provides a platform that will help you collect revisiting customers on autopilot.

So how do you go about setting up a blog?   

Putting Together A Winning Blog 

 Writing blog posts can be a powerful asset because it can help you attract many different kinds of people to your product who are already looking for it.

The first thing you want to determine is your target audience. Who are you trying to sell to?

Once that is figured out you need to create content that is going to provide value to that demographic.

What are some of the problems your target audience faces that you can address?  

What resources and tools can you suggest to help make their lives easier?

You want your blog post to be optimized, meaning that it provides value for your target audience as well at keywords that Google will recognize and like.

Remember, you can write the greatest blog post in the world, but if Google can’t find it, it basically doesn’t exist.

Many people think that the best digital marketing tactic when it comes to blogs is to throw up a 200-word post, add a shopping cart to it and hope people will buy from them.

What they may not realize is that people can smell when all you want from them is a sale.

You need to provide massive amounts of value to them FIRST.

By giving your readers good content for them to digest you begin to apply attraction marketing into your business, which will bring customers to you naturally and on autopilot.

Quality, interactive blog posts that are 1500+ words will convert the best for you and have the highest chances of ranking on the first page of Google.

That doesn’t mean you can’t write shorter blog posts, however the longer the better.

But don’t just stop there.

Adding high quality images and videos to your blog increases the value that you provide to your audience.

Don’t be afraid to break out your camera, cut a video and get that baby ranked on YouTube.

When you embed a video into your blog post it increases the engagement by leaps and bounds and is a powerful way to interact with your audience. 

Finally you are going to want to include a CTA (Call To Action) at the end of your blog post.

What do you want your visitor to do next?

Read your blog post, then walk away with tons of great value and go to sleep?

That sounds like a lot of wasted time and effort on your part.

Your call to actions should guide your visitors to learn more about something you discussed, a product that you would like them to purchase, or to check out additional information that you believe will be beneficial for them.

At the very least, you should ask them to connect with you so that you can grow your audience.   

Facebook Ads: Best Digital Marketing Tactic With A Budget

Best Digital Marketing Tactics

 If blogging was a rack of tender ribs on your plate, then Facebook ads would be grandma’s secret bbq sauce.

Running Facebook ads is such a powerful digital marketing tactic because of the way Facebook makes it so easy.

Facebook ads allow you to find and pin point your perfect customer for your business.

For example, you could custom design an ad saying: “How To Make Money From The Comfort Of Your Own Home” and tell Facebook to only show your ad to males between the age of 18-35 living in the United States, Australia or the UK and have an interest in residual income, investing, and funny cat videos.

Do you see how powerful that could be?

If you are not using Facebook ads you are missing out on a gold mine of growth for your business.

Facebook ads are quick to set up, easy to manage, and provide you with great feedback to see what is working and what is not.   

Go viral with Youtube Videos 

Best Digital Marketing Tactics

 Video is another online marketing strategy that can make a huge difference in your business.

To not have it included under your list for best digital marketing tactics for your business is a grave mistake.

Video marketing is great because it allows you to connect with your audience in ways that are just not possible through regular text and pictures.

One of my favorite things about videos is the ability to go viral if you create engaging and entertaining content.

Also, using videos to promote your business is the definition of leverage.

For example, the video of me breaking down these online marketing strategies is clearly not a live video.

In fact, depending on when you are reading this blog post I could have recorded it months or even years ago.

But while you are sitting there watching me on your screen, I could be on a beach somewhere sipping a cold drink. But you are still receiving valuable information from work that I did ONE TIME.

My business is still running 24/7 without me having to physically do anything 24/7.

If that is not the definition of working smarter and not harder than I don’t know what is.

It’s not impossible to build a large corporation using the traditional methods; it’ll just take you a lot longer versus using the proven and best digital marketing tactics outlined here. 

Now I know that there are some people reading this right now and are having a mini heart attack because the thought of even shooting videos is enough to want to jump out of the closest window.

Well here is some good news.

That’s perfectly okay!

When I first started making videos I was TERRIFIED!

And my first few were terrible. I still refuse to look at them till this day. But I’m so glad I decided to get out my comfort zone and take that leap.

I realized that when you push yourself past that fear and do it anyways it gives you a sense of empowerment because everything in life that you want that is good will be out of your comfort zone.

If you want to build a business using the internet, video marketing is something that you should definitely have in your tool box There are other ways to build a business online without ever doing videos.

Although video marketing may not be the best digital marketing tactic for you, if you realize how important it is for your business I suggest taking baby steps towards getting more comfortable.   

Facebook Live Is The Future 

Best Digital Marketing Tactics

 After that long spiel about the power of video marketing you shouldn’t be surprised that two out of the five digital marketing strategies I’m discussing in this article relates to video.

Facebook live videos has been hot for a while now and for good reason.

Facebook is pushing live videos hard because they know that it’s a great way for people to engage with one another. What does that mean for your business?

It means that whenever you do a Facebook live video, Facebook will go out of its way to find people for you to watch it and spread your message far and wide throughout Facebook world.

It is an excellent way to get free organic traffic and one of the best digital marketing tactics Facebook provides its users.

The audience that you reach is not limited to your personal friends either. Imagine doing a presentation for your product and having people who didn’t know who you were 5 minutes earlier tuning in from all over the world.

That’s exposure on steroids. Facebook live is a lot easier compared to filming and cutting videos for YouTube because all it requires is for you to press the “record” button and talk.

However, you can also broadcast videos that you have previous recorded, add animations, images, transitions and so much more.

I’ve seen individuals build a large following and explode their business in a very short time and its definitely possible for you if you decide to take action and utilize the power of Facebook Live. 

Webinars Are King

Best Digital Marketing Tactics

How many people can you fit in an average store at one time?

Depending on the size of the place I would say around 30 to 40 max and that is not considering walking room.

Now how many people can you have on a webinar?

Hundreds!​

Picture what that would do for your business if you could double or triple the number of people you show your presentation to at one time.

And with the awesomeness of the Internet all of your guests would be able to view it from the comfort of their own home.

People who are making a significant income online can attest to the power of webinars and how they are one of the best digital marketing tactics to adopt.

You can promote webinars on social media, YouTube, your email list etc.

To top it all off, the webinars you record can be repurpose several times over.   

What Is The Best Digital Marketing Tactic For You? 

Best Digital Marketing Tactics

Investing your time and energy to learn the best digital marketing tactics to build a business online is time and energy that will never be wasted.

If you want to live a life of time and financial freedom and compete with the big dogs of your industry at the same time you need to invest in yourself and learn some online marketing strategies that can help your business grow profitably.

I don’t recommend trying to start all five online marketing strategies at the same time. Focus on one and master it before moving on to another one.

The best digital marketing tactics for your business will be the ones that resonate with you and your business model the most. I hope you enjoyed my article “Best Digital Marketing Tactics For Business Owners".

By using these marketing strategies and techniques I have really been able to grow my online business and change my life.

It made an impact on me and has helped me accomplish my financial goals. 

My hope is that these digital marketing tactic will do the same for you. 


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